BSkyB shares closed up 13.5 at 709.5p. They received a lift following the appointment, climbing to 707.5p, having edged down to 702p immediately after Mrs Brooks' resignation.
However, News Corp share holders in the US reacted with more caution at market open, with shares dropping 19 cents, or 1.2pc, to $15.25 in Nasdaq Stock Market trading.
The Murdochs were this week forced to abandon their £7.9bn proposed bid for the 61pc of BSkyB it does not own, after more than a week of condemnation from British politicians on all sides.
Shares in BSkyB dived 4pc lower after the announcement on Wednesday, reaching a 52-week low of 663.5p.
Some analysts continue to believe the withdrawal of the News Corp bid for BSkyB and the 18pc share price fall over the last week is an opportunity to invest.
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